Studio Lighting.
No Limits.
A collaboration proposal from Charm Entertainment to amaran. Covering creator content, professional videography, and everything in between.
Already in the ecosystem. Ready to go deeper.
It was great speaking at One Shot in London. Following that conversation, I wanted to put something concrete together that shows exactly what a collaboration could look like across all of my platforms and outputs.
I already use the amaran Ray 60c day-to-day across my studio and client work, so this isn't a cold pitch. I know what the hardware can do. What I want to explore is how we can push the Ray range further, showcase the portability story with the Peak 75, and demonstrate what a single, well-chosen amaran setup can achieve at a professional level.
The proposal below covers three products and three distinct content angles spanning gaming, science and professional videography. Where I think we can cover every side of the amaran audience: creators who want to do more with less, and professionals who need uncompromising output.
Three audiences. 24M+ views in the last year.
Charm Entertainment
The professional videography arm of the operation. Client work includes brand shoots for Logitech G and others, where production quality and lighting precision matter. amaran gear is already part of that workflow. Content created under this profile demonstrates the hardware in real commercial environments, giving amaran exposure at a professional level that goes beyond typical creator content.
What I want to put in front of my audiences.
amaran Peak 75
The portable power story. Studio-grade output with no cables, no compromise. This is the product that proves you don't need to be plugged into a wall to look like you are.
- 66.6Wh all-in-one portable power grip
- 75W cable-free via Ace E-Lock. Runs Ray 60c at full power
- 85W combined total output (E-Lock + USB-C)
- Recharges to 90% in 60 minutes
- Compact, lightweight, silent: 0dBA
amaran Ray 360c
The heavy hitter of the Ray range. Studio-quality output that shows what the range is capable of at full power. A product that speaks to both creators scaling up and professionals who need it to deliver.
- 360W full-color OmniColor COB, Bowens Mount
- Over 80% brighter than amaran 300c (17,130 lux at 1m bare)
- Truer skin tones and cleaner whites across the spectrum
- DMX control via USB-C for professional integration
- Monolight-style, single AC cable design
amaran Lantern Modifier
The multiplier. Pair a single Ray with a lantern modifier and you have a complete compact studio. One light, full wrap, beautiful diffusion. The content practically writes itself.
- 360-degree soft wrap for a single-source studio setup
- Perfect for compact spaces and run-and-gun shoots
- Demonstrates how little you need to light like a pro
- Strong visual hook for creator audiences
Three verticals. Three angles that land.
ProfBCox
"The Science of Looking This Good"
A skit where the character breaks down exactly why he always looks so polished on camera. The punchline: it's not the face, it's the light. ProfBCox's science and comedy format is perfect for making lighting feel both funny and genuinely educational. Drives product awareness with an audience that values understanding the 'why' behind gear choices.
CharmTheGamer
"Studio Lighting in a Small Creator Space"
A studio tour and breakdown showing how I use amaran gear in a compact setup. The Peak 75 portability story slots in perfectly here: demonstrating that you don't need a huge space or permanent wiring to achieve professional results. The gaming and creator audience on this channel responds extremely well to setup content, and this gives amaran a relatable, achievable angle that isn't intimidating.
Charm Entertainment
"Lighting a Client Shoot with amaran"
Behind-the-scenes content from real professional shoots, including work for clients like Logitech G, showcasing amaran gear in a live commercial environment. This positions amaran not just as a creator tool but as a professional-grade solution. Content like this gives amaran credibility with an audience of aspiring videographers who want to know what the pros are actually using on set.
Product gifting in exchange for dedicated content across all channels.
In return for product gifting across the items above, I'll produce dedicated content spanning TikTok, Instagram and YouTube. Every piece of content will be produced to the same standard I deliver for paid brand clients. No filler. No logo drops. Real integration.
I'm also completely open to hearing what products amaran is looking to push to creators and videographers right now. If there's something in the range that you think would be a better fit, or an angle we haven't covered here, reply and let's work it out together.
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