One shoot day. Shorts people watch to the end.
I'm Charm, a filmmaker, short-form creator and lifelong cinema fan based near Birmingham. This page sets out how I'd work alongside your internal team to make content for Cineworld's channels, what that might look like, and what it costs.
Three things you asked for. Here's where I stand on each.
I understand this role is about creating content for Cineworld's own channels rather than mine, working with your internal team. That suits me well: most of my paid work over the past year has been made for brands to post, not for my own feeds.
Commercial craft, short-form instincts
I run Charm Entertainment, a videography studio. I shoot full-frame on a Sony FX3, which handles low light very well, and that matters in a dark auditorium. I edit everything myself, from tight cutting and pacing to storytelling designed for social.
Ideas built for watch time
My own TikTok has done 19M views in the past year on 42.3K followers, and my brand UGC has gone well past 100M views. I plan every idea around the first two seconds and the last frame, so people stay to the end.
Playful, bold, staff-first
Your social is at its best when it's funny and led by your own people in your own cinemas. I'd build around your team rather than replace them: quick, warm, a bit cheeky, and always about the joy of the big screen.
Proof that I know what holds attention.
These figures are from my own channels and from campaigns I've made for other brands. They're here to show that the content works, not to offer you my audience.
Charm Entertainment
Videography studioCharmTheGamer
Gaming, tech and UGCProfBCox
Science, tech, travel and comedy702K clicks and 9.5K conversions. Rated top 0.1% of UK creator UGC campaigns of the year.
24.8K clicks and 7.5K conversions, a 30% click-to-conversion rate.
27.7K clicks and 19.7K conversions, a 71% click-to-conversion rate.
I don't just like films. I make them.
I've filmed a cinema before
I made the promo for the opening of an Omniplex cinema, so I already know how to work around a live site: screens, staff, lighting, and guests who've paid to be there.
Time on film sets
I've spent time on set with actors and directors. I know how a professional shoot runs, and how to keep things moving without getting in anyone's way.
My own shorts next year
I've written short films that I plan to produce over the next 12 months. Cinema is the thing I care about most, and it shows in how I frame, light and cut.
Five ideas I'd bring to the first shoot day.
Each one is designed to be filmed in a single cinema in one day, led by your staff, and cut for TikTok, Reels and Shorts. These are starting points to adapt to your release calendar and what's already working for you.
Staff Pick: The 15-Second Trailer
A team member pitches a current release against the clock, cut like a real trailer with music, a whoosh and a title card. It shows off your people, it plugs what's on, and it's easy to repeat every month.
Which Screen Should You See It In?
A fast, funny guide to IMAX, 4DX, ScreenX and Superscreen for one big release, with real reactions from the seats. It's entertaining and quietly nudges people towards premium tickets.
Step Into The Screen
Rotoscoping and background replacement transform the foyer or auditorium into the look of a new release. This is the kind of thing an internal team rarely has time to build, and it's perfect for big tentpole weekends.
What Happens After The Last Showing?
A look behind the curtain: the projection booth, the big clean-up and the first popcorn of the next morning. My ProfBCox science channel lives on this kind of "how does it actually work" content, and it holds watch time.
Every Type of Cinemagoer
A quick-fire sketch played by your team, made to be tagged and shared ("this is literally you"). Comments are where this format does its work, and it travels well beyond your existing followers.
The Unlimited Maths
A playful explainer made from a staff member's (or a regular's) real year at the cinema. It's entertaining first and makes the case for membership along the way.
From brief to posted, without adding to your workload.
- Before the shoot
Plan together
Short email brief, agree concepts against your release calendar, then a shot list and run sheet sent to the cinema manager. - Shoot day
Capture everything
Filmed before doors open or in quiet screens, working around your staff and guests. I capture extra footage for future posts. - Within 5 working days
First cuts
Three edited shorts in 9:16, captioned, safe-zoned for TikTok, Reels and Shorts, and matched to your tone. - Sign-off
Revise and deliver
Two rounds of revisions included. Final files plus clean versions with no captions so your team can reuse them.
The same craft, on a cinema budget.
GUNNAR x Tomb Raider
Stills set and hero film celebrating 30 years of Tomb Raider.
Fourth Wing: Rise of the Wingleader
Stills and hero video for a board game launch.
"Couldn't recommend working with Charm enough. I'm drowning in content following DreamHack UK."Daniel Clayton, Category and Marketing Manager, Gaming, Logitech G
Simple, all in, no surprises.
My rate for one shoot day at a Cineworld cinema and three short-form videos.
What's included
- Usage rights for organic posting on all Cineworld social channels.
- Travel to any West Midlands Cineworld at no extra cost. I travel regularly, so for other sites I'll quote travel at cost, agreed in advance.
- Clean versions with no captions, so your team can reuse them.
- Extra shorts cut from the same day's footage, from £100 each.
- For 2027, I'd be happy to put together a monthly rate for regular shoots and edits.
Lights down. Let's make something.
Thank you for taking the time to look through this. Whenever you have a moment, even a quick line back would be much appreciated, and I'd be glad to answer any questions or shape the ideas around what your team has planned.
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