Pocket POV. From Tokyo to TikTok.
A creator and professional videographer already running on DJI kit. The Osmo Nano lands in front of a 24M+ annual view audience across travel, tech and behind-the-scenes, anchored by a two-week Tokyo shoot in July.
For Beryl and the DJI team.
A barter partnership built around the Osmo Nano: one piece of kit, dropped into a creator workflow that already runs on Mic Minis, Mavic and Pocket 3. In exchange, a tight package of long-form, short-form and behind-the-scenes content across two creator profiles and a professional videography brand.
Send one Osmo Nano. Get a Tokyo travel series, a videographer's BTS rig story, and pocket POV content across two creator audiences.
The Osmo Nano is the missing piece in a workflow that already lives inside the DJI ecosystem. Mic Minis on every shoot, a Mini 4K for aerials, Pocket 3 for run-and-gun. The Nano slots in as the always-on POV cam: on the chest during a Logitech G shoot, on the bag through a Shibuya crossing, on a Tokyo subway pole at rush hour.
Beyond the Japan trip, the Nano becomes a permanent fixture in the videography rig. Behind-the-scenes content from Charm Entertainment client shoots is a content stream I am actively building, and the Nano is purpose-built to power it.
A creator already running on DJI.
This isn't a cold ask. The DJI ecosystem is already the spine of how I shoot. Adding the Nano is a workflow upgrade, not a brand switch.
DJI Mic Minis
Daily driver on every shoot, creator and client.
DJI Mini 4K
Aerial coverage for videography and travel content.
Osmo Pocket 3
Run-and-gun on travel, vlogs and tech reviews.
Osmo Nano
Always-on POV. The piece that closes the loop.
Three windows lining up at once.
Timing is the reason this barter works. The Nano arrives into a content slate already planned, with a flagship travel moment two months out.
Tokyo, 17 July, 2 weeks
A full two-week shoot in Japan, already booked. Long-form travel blogs and short-form across both creator profiles, all filmable on the Nano alongside the Pocket 3.
BTS and POV ramp
Behind-the-scenes and POV content is the new content pillar I'm building on Charm Entertainment's videography profile. The Nano is the camera that vertical needs.
Right viewer, right product
70% UK, 70% age 18 to 34, gaming, tech and travel audience. The exact demo evaluating action cams and pocket creator kit right now.
The content package.
A tight slate across long-form, short-form and BTS. Built to give the Nano repeat exposure across very different contexts, not a single piece of content that disappears in 48 hours.
1x dedicated Tokyo travel film on CharmTheGamer, 1x companion piece on ProfBCox built around tech and travel angles. 10 to 15 minutes each.
4x TikTok + 4x IG Reels split evenly across CharmTheGamer and ProfBCox. POV, day-in-the-life and direct Nano vs Pocket 3 comparison pieces.
2x BTS shorts shot on the Nano during Charm Entertainment client shoots, plus 1x rig walkthrough showing how the Nano integrates into a professional setup.
Bonus organic: Instagram Stories across both creator profiles for the duration of the Tokyo trip, with the Nano on camera throughout. Full first-look rights for DJI to repost or licence any deliverable across DJI channels.
Concepts ready to go to camera.
A starting set of formats. Final cuts shaped in collaboration with the DJI team to align with the Nano's launch beats.
"Two Weeks in Tokyo, One Pocket Camera"
A travel film built around the Nano as the lead camera. Cuts in Pocket 3 and Mavic coverage to show where each piece of DJI kit earns its place.
"Filming Japan: The DJI Rig"
ProfBCox tech-flavoured companion piece. Field test, edit workflow, honest verdict. Built for an audience that researches before buying.
POV: Tokyo on the Nano
Subway pole, Shibuya crossing, arcade floor, Tsukiji at 5am. Mounted, always rolling, edited tight to trending audio.
Nano vs Pocket 3, head to head
Same scene, two cameras, side by side. The video the algorithm rewards and the one DJI's own community will share.
"How I shot this on the Nano"
Behind-the-scenes from a Charm Entertainment client shoot, with the Nano clipped on. Built for the videography audience I'm currently scaling.
Day-in-the-life, no break in the shot
One day, one Nano, edited as a single energy piece. Format that performs cross-platform on Reels and TikTok with light reformatting.
Who actually watches.
Two creator profiles, both UK-led, both in the buying-decision demo for pocket creator kit. Combined reach across owned channels plus a third-party UGC track record built for tech and lifestyle brands.
Creator. Videographer. DJI user.
I'm Charm. I run two creator profiles (CharmTheGamer for gaming and tech, ProfBCox for science, technology and travel) and a professional videography business, Charm Entertainment.
The creator side is where audience lives, 73k+ followers and 24M+ owned views in the past year, plus 130M+ views on branded UGC for partners including Logitech G, Uber Eats, Moonpig and Saily. The videography side is where craft lives. Studio-finish work for clients who care about how a frame is lit, cut and graded.
DJI sits at the intersection of both. The Mic Minis are on every shoot. The Pocket 3 lives in my bag. The Osmo Nano is the camera I've been waiting for to anchor the BTS and POV content stream I'm building on Charm Entertainment.
Snapshot
- 01 Two creator profiles, one videography studio, one set of values.
- 02 130M+ UGC views in 12 months for brand partners.
- 03 Already on DJI Mic Minis, Mini 4K, Osmo Pocket 3.
- 04 UK-based, 70% UK audience, 70% age 18 to 34.
- 05 Studio-finish production. Creator-speed turnaround.
Studio finish, creator speed.
A representative piece of professional videography work, shot, lit, cut and graded in-house. The same standard the DJI deliverables will be held to.
Logitech G · Brand Film
Brand work produced through Charm Entertainment for Logitech G. Concept, capture, edit and grade delivered end to end. The kind of polish the Nano deliverables sit alongside.