LinkedIn FAQ video series, confirmed scope.
A working confirmation of the project Danny and Charm Entertainment have scoped together. One shoot day, twenty to thirty short-form videos, edited for LinkedIn, with a recurring sales-team face as the in-house expert.
FAQ format, organic feel.
Short-form, single-camera, sales-team led. One face becomes the recurring "go-to" expert on LinkedIn, answering the real product and use-case questions buyers ask.
Each video opens with a real-world question, framed in plain language, and resolves with a short, practical answer from the sales team's recurring on-camera lead. The structure stays consistent so the audience learns the format, and the same face shows up week after week.
The edit is deliberately light: clean cut, automatic transcript tidied up for accurate captions, a graphic for the question, and a lower-third introducing the speaker and role. Real, not polished. Off-the-cuff energy, with just enough finish to feel intentional.
As scoped.
A direct reflection of the brief Danny set out, restated so the internal team has one place to check the scope before sign-off.
Logitech G UK London office.
Single location, one shoot day. No travel within the day required for the talent.
20 to 30 short-form videos.
Each video runs 1 to 2 minutes, captioned, ready to schedule on LinkedIn. Each centred on one FAQ-style question.
One recurring sales-team face.
One member of the team becomes the on-camera lead and the brand-recognisable "go-to" for product questions over time.
Real, light-touch edit.
Edit kept minimal to protect the organic feel. Subtitles, question graphic, lower-third. No heavy motion or stylised cuts.
One day, all questions captured.
A single, focused production day at the London office. The day is structured around batching the full question list back-to-back so the talent stays in flow and the footage stays consistent.
What gets delivered.
Final cuts delivered ready to upload, with the consistent visual treatment that lets the series build recognition over time.
20 to 30 final cuts
1 to 2 minute LinkedIn-ready edits, exported in landscape 16:9 at 1080p, H.264. Delivered via shared drive in named folders per question.
Burned-in subtitles
Auto-transcribed and cleaned line by line for accuracy. Styled to a consistent template so the series feels like one body of work.
Question graphic + lower-third
Each video opens with the question on-screen, and the talent is introduced with a lower-third animation showing name and role. Built once, reused across the series.
Production cost.
Pricing as quoted: a fixed shoot-day rate, and an edit range that lands at the lower end if the recording is clean. Internal approval can be set against the top of the range to leave headroom.
What's out. On-camera talent (Logitech G supplied), any product or studio set dressing beyond what's already in the office, and the optional vertical add-on below.
Vertical cuts for TikTok and Reels.
A small secondary camera, mounted directly to the primary rig, captures a vertical 9:16 frame at the same time as the landscape LinkedIn shoot. The talent only looks at one lens, so the organic feel is preserved.
Vertical 9:16 cuts Optional
Same shoot day, no extra studio time. Edited as standalone vertical cuts for Logitech G UK socials, in the lighter, more expert-led style that performs on TikTok and Reels. Roughly inspired by the kind of post that has already worked for Logitech G Global. Editing time is longer, so the edit portion of the budget extends.
Next steps, in order.
Shoot date locks once the on-camera lead is confirmed internally. From there, two to three weeks to final delivery, depending on edit complexity and approval rounds.
Internal sign-off.
Logitech G UK confirms scope and budget against this brief.
Talent picked.
Danny's team chat to decide which sales team member becomes the on-camera lead.
Shoot date locked.
Charm confirms availability against the chosen window, plus a quick prep call with the talent.
Delivery.
Final cuts delivered within 2 to 3 weeks of the shoot, ready to schedule on LinkedIn.
Ready when you are.
One reply confirming the scope and the chosen on-camera lead is all it takes to lock in a shoot date.