MEDIA KIT · V1.0 · 2026
Creator instinct.
Studio discipline.
Native by reach. Reliable by design. Three brands, one operator, and 260 million views worth of proof for partners.
01 / About
Meet Charm.
Charm combines over 15 years of marketing leadership with on the ground creator experience to deliver top quality content that performs.
Charm Entertainment operates 3 distinct brands under one umbrella. We are built to give partners content that feels native and has agency quality production from a single point of contact.
CharmTheGamer
Where it started. Gaming, gaming-tech and BTS vlogs. Now a full-stack UGC channel partnering with Logitech G, Uber Eats, Papa Johns, Saily and Frive.
ProfBCox
A funny, informative take on science and tech voiced through an impersonation of a world-renowned scientist. Blew up across Facebook and Instagram. Partners include Movember, Moonpig, Logitech, TikTok and Dwarf Telescopes.
Charm Entertainment
Videography and content built from a simple insight. Most agencies struggle to make creator-grade content at speed. We deliver, vertical or horizontal, scripted or roaming, on platform or on stage.
02 / Profile · Creator
CharmTheGamer.
Gaming, tech and UGC creator. UK-led audience of 18 to 34s. Core platform: TikTok.
Audience
70% age 18 to 34. UK-led. Slight male skew.
Trusted by
130M+ combined UGC views in the past year across these partners.
03 / Profile · Creator
ProfBCox.
Science, tech and travel, delivered through a sharp, funny scientist persona that resonates with curious 18 to 34s.
Audience
Curious 18 to 34s. UK-led. Strong male skew.
Trusted by
Tens of millions of partner-campaign views in the past year.
04 / Case Studies
Proof. Not promises.
Three named campaigns. The numbers speak for themselves.
Saily eSIMs
Multi-format vertical UGC for travel-tech eSIM brand. Hero performance, 248M views places this in the top 0.1% of UK creator UGC campaigns of the year.
Moonpig
Personality-led UGC delivered an industry-leading 71% click-to-conversion rate. The science persona drove urgency without compromising shareability.
Uber Eats
Native-feel UGC for food delivery. Strong 30% click-to-conversion ratio. Performance content that didn't read like an ad.
05 / Studio
Charm Entertainment.
Content for the TikTok generation. Social-first by default. Vertical or horizontal, whichever the platform demands.
Brand UGC at scale
Creator-native content for paid and organic. Multi-format, multi-platform, repeatable monthly output.
Roaming reporter content
On-the-ground coverage for events, expos and launches. Fast turnaround, platform-native edits.
Event promos and recaps
Pre-event hype, live coverage, post-event highlight reels. Punchy, dark, high-energy.
Product launches
Hero spots and cutdowns. Vertical for TikTok, Reels and Shorts. Horizontal for YouTube and brand channels.
Gaming and tech specialism
Deep platform fluency: gear unboxings, peripheral reviews, gameplay capture, esports VOD coverage.
Creator-bundled deals
Pair Charm Entertainment production with CharmTheGamer or ProfBCox distribution. One brief, one invoice, end to end.
Recent production work
Product photography and hero film.
Lit sets, motion control, macro detail, colour grading. The full job, shot for paying clients and delivered ready to run on paid social, retail, store pages and press.
Recent Work / 01
GUNNAR x TOMB RAIDER
Celebrating 30 years of Tomb Raider. Full stills set and a hero film, shot in a day, on location.
Recent Work / 02
FOURTH WING: RISE OF THE WINGLEADER
Full stills and a hero video for the launch of the board game based on one of the most popular pieces of fantasy in recent years.
06 / Testimonial and Contact
Work with me.
"Couldn't recommend working with Charm enough. I'm drowning in content following DreamHack UK."
Three ways to work with me
Pick a lane, or take all three.
Creator partnerships
Native posts on CharmTheGamer or ProfBCox. UK 18 to 34 reach with a proven UGC framework, your brand placed where it lands.
UGC for your channels
Vertical-first content built for TikTok, Reels and Shorts. Multi-format, multi-cut, ready to ship to your paid social or organic feeds.
Brand videography
Full production from Charm Entertainment. Hero films, event coverage, product launches, social cutdowns. Vertical or horizontal.
I come back with concept, format, channel mix and a delivery plan. Rates on request.