An 18-rated game.
A platform that hates blood.
Marvel's Wolverine is the most brutal thing Insomniac has ever shipped. TikTok is where 18 to 34 year olds decide what to buy, and TikTok's moderation will bury most of the footage. Here is how I get Logan in front of that audience with the impact intact.
Cold email, warm plan.
We haven't spoken before, so rather than send a vague hello I've put the whole thing on one page: who I am, what I'd make, and what I'm asking for. Read it in four minutes and reply with a yes, a no, or a redirect.
I know the timing. Wolverine launches 15 September, so pre-launch allocation closed weeks ago and I'm not pretending otherwise. What I actually want is to introduce myself to PlayStation UK properly and be on the list for what comes next. Wolverine is simply the clearest example of what I'd bring, and the launch tail is where I'd be most useful anyway.
Here's the problem I'm offering to solve. Wolverine ships with dismemberment, tier three rage finishers and an adult tone throughout, and that is exactly the footage TikTok's systems are built to suppress. Most creators will post the fight scenes raw, watch them get throttled or pulled, and quietly stop posting Wolverine clips by week two. That is a hole in your reach on the single platform where this game's audience lives, and it is a craft problem rather than a budget problem, which is why almost nobody is set up to solve it.
"EVERYTHING We Know About Marvel's Wolverine"
I've already covered this game on my own channel, unpaid and unprompted, because I want it to land well. Everything in this proposal is a continuation of coverage that already exists rather than a plan invented to win a code.
Watch the videoUK gaming audience. 19M TikTok views in 12 months.
Charm Entertainment
My commercial videography arm, and the reason the moderation-safe approach actually works. Shooting around a constraint without losing the impact is a lighting, framing and edit problem, and it is the job I do for paying clients. Wolverine clips that survive the algorithm and still hit are made in the edit, not found by luck.
Three things, in order of what matters.
A place on the PlayStation UK creator list
The real ask. One creator on your roster who covers launches on TikTok properly, understands platform-holder sensitivities, and can be trusted with an embargo. Wolverine is the proof of concept, not the whole relationship.
- Added to the UK creator and influencer mailing list
- Considered for future first-party code drops
- Available for preview events and capture days
- Already handled first-party coverage for Nintendo
Marvel's Wolverine on PS5
A code, at whatever point suits you. Launch window if anything is left, and the four to eight week sustain window if not. The tail is genuinely where I'd add the most value, since that is when everyone else has moved on and you still need the game in front of people who haven't bought it.
- Launch-window code, or post-launch sustain code
- Happy to work to any embargo you set
- Content plan below built entirely on confirmed features
Asset pack and creator brief
Only if it's easy. B-roll, key art, approved capture and whatever creator guidance you issue, so the content matches PlayStation's expectations first time rather than after a round of notes. Drop this entirely if it's more hassle than it's worth.
- Approved b-roll and key art
- Creator guidance and spoiler policy
- Hashtag, tagging and disclosure requirements
Five ideas. Built on shipped features.
CharmTheGamer
"Black, White and Blood"
The tier three rage finishers already render in monochrome, lifted straight from the Marvel's Black, White & Blood comics. That is a gift. Stylised violence reads as art direction rather than gore, both to a moderation system and to a viewer scrolling past, so the clips stay up and they look like nothing else on the For You page. A recurring series of these is the single best chance of getting Wolverine's combat in front of a mainstream TikTok audience rather than a suppressed one.
CharmTheGamer
"Insomniac shipped a broadcast-safe mode and nobody noticed"
The content filters that dial back blood detail, dismemberment and swearing were built for accessibility, alongside the colourblind filters, audio assistance, remappable controls and adjustable difficulty parameters. They also happen to be the reason this game can travel on social at all. One piece that gives the accessibility work the credit it deserves and doubles as a practical guide for every other creator trying to cover an 18-rated game without getting throttled. Accessibility coverage is underserved on TikTok and it consistently overperforms on YouTube.
CharmTheGamer
"First hour. No spoilers."
Straight enthusiast coverage, cut clean. Team X, Madripoor, the frozen Canadian wilderness, the first time the claws come out. Genuine first reactions are the hardest thing to fake and the easiest thing to watch. Edited spoiler-safe so it works for the people still deciding whether to buy, which is the only group that matters in launch week.
CharmTheGamer
"Techniques you're not using"
Short guides on Tornado Spin, Bull Rush, parry and bullet-absorption adaptations, bone claws, and the Nightmare Door challenges people bounce off. Plus the collectible layer: whisky bottles, suit materials, and which suits are actually worth the max health bonus. This is sustain content. It keeps earning views in weeks three to eight, it catches people searching with intent, and it keeps players in the game long enough to reach New Game Plus rather than trading it in.
CharmTheGamer
"You don't own a PS5. Is Logan the reason to fix that?"
An honest buying guide aimed at the people a first-party exclusive actually exists to reach: everyone still on last gen, on PC, or who never played Insomniac's Spider-Man games and has no idea they share a universe. Exclusives sell hardware, not just software, and nobody is making content for the undecided. Happy to drop this one if the priority is purely software attach rate.
A code and an introduction, in exchange for dedicated launch and sustain content.
In return for a copy of Marvel's Wolverine I'll produce dedicated content across TikTok, YouTube and Instagram to the same standard I deliver for paid brand clients. No filler. No logo drops. Real integration. Usage rights for PlayStation's own channels and paid media are included as standard, so anything that performs is yours to run with.
And if creator relations for this title sits with someone else, or another game in the slate is the one that needs the push, point me in that direction and I'll build around that instead. A quick email reply is the easiest first step.
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