PERSONAL PITCH·FOR TRACY LEONG·SECRETLAB
A premium chair
deserves premium content.
I'm Charm. UK gaming creator and professional videographer. Here's the case for a Secretlab partnership, made in under three minutes of scroll.
01 / Why I'm writing
Most TikTok chair reviews don't clear the Secretlab bar.
Your Cyberpunk, DC and Marvel collabs are content cinema. The Titan Evo deserves coverage that meets that bar, and most creators on TikTok hand brands phone-shot review content that doesn't.
Charm Entertainment exists to close that gap. I'm a full-time UK gaming creator on TikTok and a professional videographer with over 15 years in marketing agency leadership before that. You get creator-native reach and agency-quality production from one operator.
The two channels I run, CharmTheGamer and ProfBCox, sit firmly inside Secretlab's target. UK 18 to 34s, gaming-led, with the disposable income to buy a £600 chair. Recent UGC partners include Logitech G, Uber Eats, Movember, Moonpig and Saily eSIMs.
02 / Content I'd ship
Five concepts. Built for the Secretlab brand bar.
First-draft concepts to start the conversation. Final scope shaped to whichever product, campaign or collab is on the calendar.
Premium arrival film
The Titan Evo arrives. Charm Entertainment shoots it like a watch unbox. Slow reveal, materials in macro, the moment it lands in the room. Released first on CharmTheGamer, vertical-first edit, with a horizontal master delivered to Secretlab for paid social and the website.
30 days with the Titan Evo
Long-form review series running across a month of real use, my regular work day, gaming sessions, late-night edits. Vertical episodes weekly on CharmTheGamer, building to a hero recap. Builds trust where one-off reviews can't.
The Secretlab seat as the anchor of the stream-day setup
Battle-station tour content with the Titan Evo placed front-and-centre. Pairs well with peripheral partners already in the rotation. Format my audience laps up, and the chair becomes the visual anchor of the whole shoot.
Premium chair head-to-head
The audience-favourite format. Side-by-side review against a peer-tier competitor. Honest, sharp, performance-led. Wins traffic because viewers explicitly search for these and our 386x view-to-follower ratio shows up best on this format.
Hero film for Secretlab's own channels
Charm Entertainment commissioned hero piece for Secretlab's homepage, YouTube and paid social. Brand-led rather than creator-led. Different brief, separately quoted. Mentioned here so you know the production capability is on the menu, not as part of the barter ask.
03 / Reach
Two channels. UK-led audiences.
CharmTheGamer puts Secretlab in front of your direct buyer. ProfBCox sits alongside as a second audience of curious 18 to 34s, giving you reach into tech-and-science viewers who don't naturally land on gaming UGC.
CharmTheGamerGaming · Tech · UGC
TikTok-first, YouTube long-form, Instagram amplification.
Audience
70% age 18 to 34. UK-led. Slight male skew.
ProfBCoxScience · Tech · Travel
Funny-informative scientist persona. TikTok-first with strong Instagram presence.
Audience
Curious 18 to 34s. UK-led. Strong male skew.
Recent UGC partners across both channels
130M+ combined UGC views across CharmTheGamer partners in the past year. Tens of millions more across ProfBCox partners.
04 / Proof
Three named campaigns. Numbers, not promises.
Saily eSIMs
Multi-format vertical UGC for travel-tech eSIM brand. 248M views places this in the top 0.1% of UK creator UGC campaigns of the year. The framework behind these numbers is the same one I'd ship for Secretlab.
Moonpig
Personality-led UGC delivered an industry-leading 71% click-to-conversion rate. Proof that a creator-led approach can move premium-feel product without the campaign reading like an ad.
Uber Eats
Native-feel UGC for food delivery. Strong 30% click-to-conversion ratio. Performance content that didn't read like an ad. The same instinct for native fit applies to chairs.
"Couldn't recommend working with Charm enough. I'm drowning in content following DreamHack UK."
05 / Let's talk
Hit reply, and we'll take it from there.
Even a "tell me more" or a "not for us right now" is useful. If there's appetite we can scope concept, format and timing in the reply chain. No need for diaries or calls in the first instance.
Reply to Charm charmentertainment.co.ukThis page exists for one reason. To save us both the friction of a generic deck. Everything above is sized to your brief. If we work together, it's because the content is right, not because the pitch was loud.
Charm · founder, Charm Entertainment